Key Takeaways:
- The social-first approach of the network backfired, Gateway’s creator Jesse Pollak admitted, slashing the increase in some crucial crypto markets.
- Now, trading, stablecoin payments, tokenization and AI agents are the primary areas of base’s focus.
- Pollak will return the Base App to Coinbase while he concentrates on improving Base to become a global finance blockchain.
This Strategic Change is one of Base’s most significant changes since its inception. The network’s efforts towards onchain social experiences did not lead to the adoption that creator Jesse Pollak had hoped for and had been criticized for after several months, so he created a massive pivot to financial infrastructure.
Read More: Coinbase CEO Says Base Could Power the AI Agent Economy in Next Crypto Bull Cycle
Pollak Says Base’s Social Vision Missed the Market
In a lengthy post on X, Pollak described the first quarter of 2026 as “a punch in the face” after realizing that Base had focused too heavily on social applications while other crypto sectors accelerated.
lots of conversations about base over the last week. wanted to share my candid take after a week of listening and a lot of reflection over the last 6 months.
first off – in case it’s not obvious, the first quarter of 2026 was a punch in the face. I spent 2024 and 2025 making a…
— jesse.base.eth (@jessepollak) July 15, 2026
He said that in 2026, Base was constructed with the expectation that builders will promote adoption by means of creator platforms, messaging and content-based experiences. The first one is correct and the second one is not.
Social ecosystem projects like Farcaster, Zora, mini apps and creator coins did not materialize into the growth driver that Base had dreamed of. Pollak acknowledged that he was incorrect and said many assumptions were challenged as a result of the experience.
Instead of taking the same way, Base has redesigned their engineering budget to prioritize products in line with the market demand.
Read More: Base Network Outage Raises Red Flags Over Centralized Sequencer Design
Trading, Payments, and AI Become Base’s Three Priorities
Pollak said Base’s roadmap now centers on three major areas:
- Trading
- Global payments
- AI agents
Stablecoins and Tokenization Lead the New Direction
Pollak said that stablecoins have proven that social applications are not necessary to take crypto to the mainstream.
Rather, Base aims to provide the infrastructure that supports and facilitates tokenized stocks, stablecoins, prediction markets, perpetuals, and other financial assets.
He further believes that AI will generate millions of autonomous economic agents, and such payments will become blockchain-native more than ever.
The shift also requires that enterprise capabilities should be enhanced further in Base, including its ability to handle tokenization and payments, areas where Pollak expects the demand will remain robust in the long term.
Coinbase Takes Over the Base App
Pollak said that as part of the restructuring process, he is leaving his role as the head of Base App behind. This will now be handled by the Coinbase app as crypto entrepreneur Cobie will focus fully on the Base blockchain.
While he admitted that there were difficult aspects to having a decentralized network inside a public company, he declared decentralization as a long-term plan.
Pollak also expressed a positive outlook on the increased competition from companies delving deeper into blockchain financial services, such as Robinhood and Stripe, adding that ultimately competition will be better for builders and users.
