TLDR
- Meta stock trades near $768, up over 3% and closing in on its record high.
- Morgan Stanley kept its Overweight rating and raised focus to a $775 price target after new Muse retail deals.
- Meta announced Muse shopping partnerships with Walmart, Best Buy, Dick’s Sporting Goods, and Gap.
- JPMorgan raised its price target to $920, calling Muse a potential rival to ChatGPT in reach.
- Meta unveiled camera-free smart glasses and a $1,299 VR headset launching next spring.
Meta Platforms stock (META) is trading around $768, up more than 3% in recent sessions. The stock has climbed nearly 25% since the company rolled out its Muse AI agent earlier this month.
That rally has pushed META within striking distance of its record high from last August. The move followed a wave of announcements at Meta’s Connect conference this week.
CEO Mark Zuckerberg used his keynote to unveil new Muse features. Users will soon be able to talk to the AI agent through Meta’s smart glasses instead of typing into an app.
Mark Zuckerberg launches Meta’s new camera-free glasses with all-day battery life, a thinner and lighter design, and a Ray-Ban Clubmaster-style frame. pic.twitter.com/KF41sCLOoF
— Wall St Engine (@wallstengine) September 23, 2026
Zuckerberg also confirmed plans for the Muse Charm, a wearable pendant version of the assistant set to launch later this year. The company is betting heavily on voice-first AI as its next growth driver.
Wall Street Reacts to the Muse Push
JPMorgan raised its price target on Meta to $920 from $820 after the event. Analysts there said Muse could become the most widely used consumer AI app since ChatGPT.
Morgan Stanley kept its Overweight rating and a $775 price target. The firm pointed to Meta’s 81.75% gross profit margin as room to keep transaction fees low while it builds out its shopping tools.
Cantor Fitzgerald also raised its target, moving to $860 from $680. KeyBanc followed with a bump to $900 from $780, citing Muse’s momentum as a revenue driver.
New Retail Partnerships in Focus
Meta announced Muse shopping partnerships with Walmart, Best Buy, Dick’s Sporting Goods, and Gap. The deals let users shop directly through the AI agent rather than leaving the app.
Morgan Stanley said the partnerships could reduce friction in how people browse and buy. The firm also said keeping commissions low may pressure rivals like Google to offer similar terms to merchants.
Analysts flagged Amazon as a name to watch next. Morgan Stanley said Walmart’s move with Meta increases the odds Amazon joins once terms are settled, to avoid losing ground in agentic shopping.
Meta also showed off new smart glasses hardware at the event. One version is camera-free and audio-only, a response to criticism that earlier models could film people without their knowledge.
The company is launching a $1,299 virtual reality headset next spring. It will carry 3D content partnerships with Amazon Prime Video and Disney’s ESPN.
Not every note was purely bullish. InvestingPro’s models suggest Meta stock may be overvalued at current levels, even as sentiment around Muse stays strong.
Terms on some of the new retail deals remain unsettled. Details on data sharing, merchant of record status, and loyalty program integration will need to be worked out partner by partner.
Meta’s stock closed the week less than 4% off its all-time high.
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