Every crypto token project that makes headway in the industry will have to announce a token listing at some point. These sorts of announcements are a combination of legal requirement, promotional activity, and community engagement. If done well, they can help to drive trading volume for the token in question.
At the same time, to announce a token listing, you have to take care to avoid creating liability for yourself and even the platform you are listing on. In this article, we’ll touch on all things token listing announcements and how crypto businesses can make the best of them.
What Is a Token Listing Press Release?
A token listing press release is one that announces a crypto asset being listed on a trading platform. Most crypto consumers engage with various assets by buying and selling using different types of trading platforms. These include centralized and decentralized exchanges, as well as fintech apps. But given that there are tens of thousands of tokens and thousands of platforms, the public has to be informed which token is traded where.
So, a token listing press release announces that a token is now listed on a platform. Not only this, but the specific trading pairs it is attached to are also specified.
Why Token Listing Announcements Need Extra Care
All press releases should be written with care and consideration, but token listing announcements are especially delicate. This is from a legal, community engagement and marketing perspective.
From a legal perspective, the public needs to be duly informed while not being fed exaggerations or excessive marketing. Failing in this regard could open your business up to legal consequences. From a community engagement perspective, your customers need to know about new developments and be carried along so they can take appropriate action. From a marketing perspective, you want to announce a token listing so that you can secure more trades for the various token pairs. Not executing the press release well will mean that you lose out on profits.
Tips for Writing a Token Listing Press Release
If you’re looking to announce a token listing the right way, you’ll want to apply some of the following tips:
Announce Access, Not Upside
Always remember that the ultimate goal of these press releases is to inform the public and not to directly market. For legal and consistency reasons, your customers need to know that your token is available on specific platforms, when they can access it, and how. The majority of the release should talk about where, when, and how the token is available and not about the benefits of investing in them.
Use a Neutral Headline
Because information is the end goal, your headline should be matter-of-fact and not hype-based. ‘Binance lists $YourToken with ETH, BTC, and BNB Trading Pairs’ is an appropriate headline as it plainly states what is happening, without implying that it is a positive or negative development. This is what you should aim for with every release.
Include the Essential Listing Details
In the spirit of informing the public, you have to make sure that all the core details of the listing are included. The name of the token being listed, the trading pairs it is attached to, listing price, the exchange it is being listed on, when the listing goes live, and any requirements for making a purchase. Customers might not go out of their way to look for these details, and so, you have to provide them from the onset.
Explain What the Token Does
This is where some subtle promotion can come in. Not only should you give the specifics of the token listing, but you should also provide context around why customers might be interested. You can state that it grants access to a gaming project, is a new memecoin, funds sustainability projects, and anything else that applies to it. While giving this context, you also inform the consumer of why it is worthwhile.
Keep Price, Returns, and Market Predictions Out of the Release
While it might be tempting to speculate on what market price you think the token might attain or what returns it might give consumers, it is best not to. Ultimately, making predictions while you announce a token listing could constitute financial advice, which you cannot legally do. If anything, you should put a disclaimer in the press release that nothing you have said constitutes financial advice and that there is a risk of losing all your money in crypto.
Be Careful With Volume, Liquidity, and Market Cap Claims
As with price and returns, you should also refrain from making claims about market capitalization, liquidity and volume if you cannot prove this. As a precaution, do not make any statements about these, and if you do, link to your source within the press release. This can go on to save you a lot of trouble.
Include Risk-Aware Language Without Making the Release Sound Scary
We previously mentioned the benefit of adding a disclaimer about the risks of crypto trading and making sure customers are duly informed. At the same time, this can end up scaring them if not handled well. For good measure, state the security precautions they can take to have a good trading experience and don’t make it all doom-and-gloom.
Clarify Eligibility and Jurisdiction Restrictions
Not every trading platform is available in every region, so it’s best to avoid disappointing anyone from the start. While you announce a token listing, state the jurisdictions in which the token will be available for trading, while disclosing the platforms.
Confirm the Contract Address and Network
Because blockchain-powered transactions can rarely be reversed, you’ll want to state the contract address and network for the trading pairs in the press release. Beyond transparency, it also protects your customers from making irreversible errors.
Link to Official Sources
For every claim you make in the press release, an official source should be cited. Likewise, there should be a link to the platforms on which your token has been listed to avoid confusion.
Use Quotes Carefully
Quotes are an effective way to bring a press release to life and can certainly be used when announcing a token listing. At the same time, dropping a random quote for this purpose will not be effective. You’ll want a quote from a representative of the listing platform if possible, or one from a member of your team celebrating the development.
Add a Simple, Unbiased Project Description
For those less familiar with your project, you’ll need to give them a quick but unbiased explanation of what it is. Is it a gaming project? A memecoin? A utility token linked to a specific service? Provide this in simple language, while not leaning into hyperbole.
Common Mistakes to Avoid
Here are some common issues crypto businesses run into when issuing listing announcements.
- Using promotional language
- Making unverified claims
- Excluding vital information
- Not giving context about the project
How BTCWire Helps Crypto Projects Announce Token Listings
Here at BTCWire, we know just how important token listings are and how announcing them can contribute to the trading pair’s success. From crafting press releases that are compliant yet effective to circulating them on the right platforms, we can help your business soar to new heights while making the most of your new listing.
Reach out to us via our contact page or take a look at our package selection for more information.
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