TLDR
- Strive bought 444 Bitcoin for $33.9M, raising its corporate treasury above 15,000 BTC.
- The May purchase was made at an average price of $76,307 per Bitcoin.
- Strive now ranks ninth among public companies holding Bitcoin on their balance sheets.
- Strive’s BTC holdings place it close to Riot Platforms and Coinbase in corporate treasury rankings.
- Strategy remains the largest public Bitcoin holder with 818,334 BTC as of late April 2026.
Strive, Inc. has increased its Bitcoin holdings to more than 15,000 BTC after buying another 444 Bitcoin in early May, according to a company disclosure and SEC filing.
The Dallas-based company, trading on Nasdaq under the ticker ASST, purchased the latest Bitcoin for $33.9 million at an average price of $76,307 per coin. CEO Matt Cole announced the acquisition on X, while the company confirmed the purchase in an 8-K filing.
The latest buy pushed Strive’s Bitcoin treasury above the 15,000 BTC mark. At recent prices, the holding is valued at about $1.2 billion, placing the company among the largest public corporate Bitcoin holders.
Strive had previously reported 14,557 BTC as of April 24 after buying 789 Bitcoin at an average price of $77,890 per coin. The May purchase added to a series of acquisitions that have expanded the company’s balance-sheet exposure to Bitcoin.
Strive Bitcoin Holdings Reach 15,000 BTC
Strive now ranks ninth among public companies holding Bitcoin, according to Bitcoin Treasuries data cited in the report. Its position places it near Riot Platforms, which holds 15,680 BTC, and Coinbase, which holds 15,389 BTC.
The company remains behind larger corporate holders such as Strategy, Twenty One Capital, Metaplanet, MARA, Bitcoin Standard Treasury Company, Bullish, Riot and Coinbase.
Strategy remains the largest public Bitcoin holder by a wide margin, with 818,334 BTC as of late April 2026. That position was acquired at a cumulative cost of about $61.8 billion, with an average purchase price of $75,537 per Bitcoin.
Strive’s growth as a Bitcoin treasury company accelerated after it completed its acquisition of Semler Scientific in January 2026. At the close of that transaction, Strive held 12,798 BTC and ranked as the 11th largest public corporate Bitcoin holder.
Since then, the company has added more than 2,200 BTC, lifting it further inside the top 10 list of public Bitcoin treasury firms.
Company Uses Bitcoin Treasury Strategy
Strive describes itself as the first public asset management Bitcoin treasury corporation. Its strategy is centered on increasing Bitcoin per share and using Bitcoin as a benchmark for capital allocation.
Matt Cole has led the company since April 2023 and has served as chairman since September 2025. Under his leadership, Strive has focused on Bitcoin treasury growth and structured finance products tied to Bitcoin exposure.
The company refers to part of this strategy as “digital credit,” using preferred stock and related products to generate yield while maintaining Bitcoin-linked exposure.
Strive’s SATA preferred stock is one of the central products in that structure. The company raised $225 million through an oversubscribed SATA offering in January 2026, with investor demand reportedly exceeding $600 million.
The preferred stock carries an annualized yield near 13%. The company said the product held its peg during Bitcoin’s recent 50% drawdown.
Balance Sheet Shows Cash and Preferred Stock
Strive’s SEC filing also showed $97.9 million in cash and cash equivalents as of May 1. The company also held $50.4 million in Strategy’s Variable Rate Series A Perpetual Stretch Preferred Stock, known as STRC.
The filing listed 63,129,587 Class A common shares and 9,893,844 Class B common shares outstanding. Strive also reported 4,959,536 shares of its Variable Rate Series A Perpetual Preferred Stock, trading under the ticker SATA.
ASST shares traded near $16.23 after a slight decline at the time of the report. The stock has fallen sharply over the past six months, with an estimated 88% drop during a period that included a deep Bitcoin drawdown followed by a recovery.
The latest Bitcoin purchase keeps Strive close to Coinbase and Riot in public company Bitcoin rankings. With 15,000 BTC now on its balance sheet, the company remains one of the most active corporate Bitcoin buyers in the market.
