Crypto.com Integrates with Solana, App Becomes 3rd Most Downloaded as Ad Featuring Matt Damon Airs Worldwide
Cryptocurrency exchange Crypto.com is now supporting deposits and withdrawals on Solana, starting with the stablecoin USDC. This support has been in addition to ERC20, BEP20, Arbitrum, and the Polygon Network.
“Crypto.com Exchange Users can now enjoy faster, cheaper, and safer transfers for USDC via Solana,” said the exchange. This option is available on both the mobile app and exchange web.
Solana is one of the leading Ethereum competitors whose native token SOL is a $59 billion market cap cryptocurrency trading at $196.5, just 10.4% away from its all-time high of $219 hit earlier in the week. In 2021, so far, SOL is up 10,550%.
Besides onboarding Solana blockchain, Crypto.com also signed actor Matt Damon as the face of the company.
The exchange, which has grown its user base about tenfold since last year, is now making its first global marketing push by spending over $100 million on the campaign. The “fortune favors the brave” ad stars Damon and airs in more than 20 countries.
“I’ve never done an endorsement like this,” Damon said in an interview. “We’re hoping this is the beginning of a great long-term collaboration.”
Crypto.com has also signed deals with Formula 1, the Ultimate Fighting Championship (UFC) and Italy’s top soccer league, French soccer club Paris Saint-Germain, the Philadelphia 76ers, the Montreal Canadiens, and Formula 1’s Aston Martin Cognizant.
Damon, an investor in Crypto.com, said he’s conservative with his investments and will typically “ride or die with the economy.”
“This is a defining moment for the company and for the industry,” said Chief Executive Officer Kris Marszalek.
Founded in 2016, the company’s iOS app has also become the third most popular on Apple’s U.S. App Store. The app had roughly 600,000 downloads in September, according to the analytics site SensorTower.
Crypto exchange Coinbase has also climbed to the top spot to become the most downloaded apps for the United States Apple App Store.