TL;DR
- Kraken is completely rebuilding its app from the ground up to make crypto trading intuitive, not overwhelming.
- Most trading platforms leave users behind with complex tools and no guidance. Kraken’s redesign puts your financial goals first.
- The new app adapts to your objectives, works intelligently in the background, and keeps you in control with maximum visibility and minimum effort.
- This is built-in financial intelligence, not an AI assistant bolted onto an old interface; it’s embedded in Kraken’s core architecture.
A new era of Kraken is almost here. We’re completely rebuilding the app from the ground up to be smarter, more responsive, and shaped around what you want to achieve. We want Kraken to feel alive.
First, why are we doing this?
Most people know what they want to achieve financially. A house, a car, retirement, a cushion to fall back on. What they don’t have is the time or the expertise to manage a portfolio around their daily lives. That’s not a failing. Life is busy and markets are complicated and always on.
Meanwhile trading platforms, including Kraken, have not done enough to make things easy for customers to succeed. Platforms hand you a set of powerful and complex financial tools and leave you to figure out how to use them, a little like handing someone heavy machinery and wishing them luck.
The people who get ahead are the ones who already have time and expertise to spare. Everyone else gets left behind, making decisions that don’t get them closer to their goals.
We think there’s a better way, so we’re remaking the app around it.
What’s going to be different?
From the moment you open the new Kraken app, it responds to you. You set what you’re working toward, and the app shapes itself around you, then works in the background around the clock to help you get there.
You stay in control of every decision. The app does the work, shows you why, and waits for your call. Maximum visibility. Maximum control. With minimum effort.
Unlike other trading platforms, this won’t be an AI assistant or a copilot bolted onto the old version of the app. The financial intelligence is built into the fabric of Kraken itself. That’s what will make it feel alive.
The app is going to feel different, and that’s because we’re building something truly unique here.
This is the next chapter of the Kraken mobile app, and it’s coming very soon.
AI-generated investment recommendations involve risk, including the risk of loss of capital. In the United States, investment advice on crypto assets is provided by Payward Interactive, Inc. (“PWI”) and investment advice on securities is provided by Kraken Adviser LLC, an SEC-registered investment adviser. PWI and Kraken Adviser LLC are separate legal entities. Please review the applicable Form ADV Part 2A and Client Relationship Summary (Form CRS) for Kraken Adviser LLC, available at https://www.kraken.com/legal/equities, before investing. Outside the United States, this service provides AI-generated investment recommendations and, where elected, discretionary portfolio management. AI-generated recommendations are not guaranteed to be suitable or accurate for your individual circumstances. Past performance is not indicative of future results. Geographic restrictions apply.
