TLDR
- Gemini’s 2025 Global State of Crypto Report shows that 31 percent of U.S. investors started with meme coins.
- The report indicates that meme coins are becoming a common gateway into the crypto market across several countries.
- France has the highest meme coin ownership, with 67% of its crypto investors holding at least one.
- Countries like Singapore, Italy, the UK, and the U.S. also show strong meme coin ownership above 50%.
- The growing popularity of meme coins is helping reduce barriers for new investors entering the crypto space.
A recent report shows that meme coins now play a critical role in introducing investors to cryptocurrency. Data from Gemini’s 2025 Global State of Crypto Report confirms this trend across multiple countries. The findings suggest that meme coins are no longer fringe assets but key entry points for many retail investors.
Meme Coins Serve As Entry Points
According to the report, 31% of U.S. crypto investors started with meme coins before shifting to traditional cryptocurrencies. These figures highlight a growing pattern among new users entering the crypto market through informal, culture-based tokens. While more complex assets like Ethereum attract long-term holders, meme coins offer easier and more familiar access.
The report also reveals similar behaviour in other nations, though at different rates. In the UK and Australia, 28% of investors began with meme coins before diversifying. Singapore, Italy, and France recorded 23%, 22%, and 19%, respectively, showing a global trend with regional differences.
High Ownership Rates Across Countries
France ranks highest in meme coin ownership, with 67% of investors holding at least one such token. Singapore follows closely at 59%, while Italy, the UK, and the U.S. show 58%, 57%, and 55%, respectively. Australia reports the lowest among the countries listed, with 45% of investors owning meme coins.
These numbers reflect a broader interest in meme coins beyond initial investments. As more users gain experience, many still retain meme coins alongside larger tokens. The trend suggests that meme coins are becoming part of balanced portfolios, not just speculative tools.
Changing Perception of Meme Coins
Many users have shifted from dismissing meme coins to considering them serious investment tools. Institutional and political endorsements, such as public figures launching meme-related tokens, have contributed to this shift. As visibility increases, investors appear more comfortable starting with accessible and culturally relevant assets.
The data also reflects a change in how the crypto industry positions itself to the public. While early adopters focused on technical utility, new users respond better to familiar and humorous branding. As a result, meme coins are reducing the entry barrier for first-time investors across global markets.
Gemini’s report illustrates a significant evolution in investor behaviour. Meme coins are no longer just speculative assets but strategic entry points for millions. Their continued growth may shape the future of investor onboarding in the cryptocurrency space.
