Mark Cuban’s Dallas Mavericks Continue Pro-Crypto Stance With Voyager Digital Partnership

The Dallas Mavericks have been the most pro-crypto team in the NBA so far.

The Mark Cuban-owned basketball franchise recently announced that it would open its doors to a crypto partnership with Voyager Digital, which just secured a strategic investment of $75 million from Alameda Research.

Voyager Becomes Brokerage Partner For The Mavericks

The crypto tide has been sweeping through most of established US entertainment and sports hubs despite regulatory uncertainty. Continuing on its pro-crypto approach, National Basketball Association (NBA) team, Dallas Mavericks, has signed a multi-year partnership with popular North American crypto broker Voyager Digital.

According to the October 27 release, Voyager is on a mission to onboard more users into the crypto space and roll out educational and community programs, global activations, and popular fan engagement promotions. Alongside this, Voyager Digital will have the exclusive naming rights to the Dallas’ home court Mavs Gaming Hub, with a future date set for the name unveiling.

The five-year partnership will see the cryptocurrency trading company become the first international brokerage partner for the Mark Cuban-owned basketball franchise.

Speaking on the broader goal of the deal, Voyager co-founder and CEO Steve Erlich said that the partnership aims to educate people on alternate means to grow their wealth to achieve financial freedom and build intergenerational wealth through digital assets.

Since following in the cue of the Sacramento Kings in accepting premier digital asset Bitcoin, Cuban’s Mavericks has spent a great deal of time interfacing with the nascent crypto space. Aside from the crypto bellwether, the Dallas Mavericks have since added popular parody coin DOGE to its list of supported cryptocurrencies.

Cuban himself has been a vocal supporter of the next generation financial solutions and is a popular backer of the decentralized applications (dApps) protocol Ethereum and layer-two protocol Polygon Network. He also has investments covering Bitcoin knock-off Dogecoin.

NBA Welcoming Crypto Partnerships

The recent surge in crypto interests globally has seen many critics reassessing their earlier positions. However, the world of sports has been the most welcoming as many centralized Bitcoin exchanges have penned multi-year partnerships with many teams.

A notable crypto exchange snapping up sports sponsorship deals is Sam Bankman-Fried’s FTX derivatives crypto exchange. FTX signed a multi-year deal with Miami Heat with a reported investment cap of $135 million. The agreement, which is expected to expire in 2040, gives FTX exclusive naming rights to the home court of the NBA team.

Aside from this, FTX recently penned another partnership with Major League Basketball (MLB) in another whopping million dollar investment. The new deal will see FTX recognized as the official crypto exchange partner of the professional sports league along with a slew of other benefits.