Subtitle:
GameSquare Elevates Media-Tech Vision with $250M Crypto Push, DeFi Yields, and NFT Strategy
TLDR
- GameSquare boosts ETH holdings, sets $250M treasury cap for blockchain strategy.
- $GAME dives into DeFi: 10K+ ETH and NFT yields power its media-tech future.
- GameSquare’s $250M crypto plan fuels ETH buys, NFT strategy, and DeFi yields.
- GAME expands digital treasury to $250M, chasing 14% DeFi yields via ETH, NFTs.
- GameSquare bets big on blockchain, with $250M ETH and NFT-powered treasury push.
GameSquare Holdings, Inc. (GAME) advanced its digital asset strategy with a treasury expansion to $250 million. The company closed regular trading on July 21 at $1.4600, down 3.95%, but recovered 1.36% in after-hours trading to $1.4799. GameSquare continues positioning itself as a media-tech leader by integrating blockchain strategies into its core growth plan.
GameSquare Holdings, Inc. (GAME)
ETH Holdings Rise to Over 10,000 Tokens as Strategy Strengthens
GameSquare recently purchased approximately 8,351.89 ETH for $30 million, bringing its total ETH holdings to 10,170.74 tokens. The purchases occurred under the revised $250 million authorization, up from the previous $100 million cap. The average acquisition cost for the new batch stood at $3,592 per ETH.
This ETH-focused strategy represents a key part of the company’s multi-year capital framework. GameSquare aims to generate stablecoin yields by deploying its ETH into yield-bearing DeFi platforms. The approach focuses on capital efficiency and yield generation rather than passive holding.
GameSquare employs Medici, a proprietary platform that targets yields between 8% and 14%. This significantly outpaces standard ETH staking yields, which currently sit between 3% and 4%. Risk management remains central, with multi-layered controls and compliance checks integrated into the platform.
NFT Strategy Gains Momentum with $10 Million Initial Allocation
The company has launched an NFT yield strategy with an initial $10 million capital allocation as part of its expanded framework. GameSquare plans to acquire Ethereum-based digital art and collectibles that align with its creative and cultural brand. The focus lies on assets that can also unlock DeFi-based yield through innovative protocols.
This move adds another layer to the firm’s onchain strategy, emphasizing active yield generation over passive digital asset accumulation. Under a new digital asset investment committee, all NFT investments will undergo rigorous compliance and valuation reviews. No related-party transactions are involved, and digital asset custody follows strict internal controls.
GameSquare aims to use returns from these NFT assets to expand its ETH holdings further or reinvest in core media operations. The initiative aligns with its broader objective of building an efficient, crypto-powered treasury model. With this structure, the company expects recurring yield to support growth efforts and platform innovation.
Treasury Authorization Raised to $250M with Institutional Partnerships
The Board of Directors raised the treasury management cap to $250 million after positive performance and growth projections. Strategic partners include Ryan Zurrer of Dialectic and Rhydon Lee of Goff Capital, both with crypto expertise. Their guidance supports optimization of GameSquare’s Ethereum treasury for sustained yield and stability.
This treasury expansion demonstrates confidence in Ethereum-based strategies amid increasing institutional interest in blockchain-native financial infrastructure. GameSquare sees digital assets as integral to its media and entertainment platform rather than speculative investments. The company has embedded treasury management into its operating model, treating it as a growth engine.
The yield generation plan aims to generate stablecoin-based income while strengthening the balance sheet and improving liquidity. Capital earned from this strategy will fuel operational innovation and potential ETH reinvestments. GameSquare continues to evolve as a blockchain-forward media enterprise focused on long-term value creation.
