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A growing number of public firms may begin purchasing Bitcoin in substantial quantities in the next five years, with more than $300 billion potentially entering the cryptocurrency by 2030.
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That’s what researchers at Bernstein, an asset manager that monitors corporate appetite for Bitcoin, say in a new report. Their estimates hinge on the assumption that additional firms will follow in the footsteps of Strategy’s tactics of retaining Bitcoin as a central component of their balance sheets.
Strategy Sets The Tone
MicroStrategy, now doing business under the name Strategy, has already made waves with its aggressive Bitcoin buys. The firm now sits with 555,450 BTC. That inventory has cost them approximately $38 billion, with an average of $68,550 per coin. Recently, they purchased another 1,895 BTC for $180 million.
Bernstein projects that corporate treasury investments in #Bitcoin could reach $330 billion by 2029, with Strategy (formerly MicroStrategy) potentially contributing $124 billion of that total. This forecast underscores the growing institutional interest in Bitcoin as a treasury…
— Naeem Aslam (@NaeemAslam23) May 5, 2025
Bernstein believes that this strategy gains traction. Its report states companies with sluggish growth and plenty of excess cash could be attracted to Bitcoin as an alternative destination to invest their cash.
Between 2025 and 2030, listed firms alone could steer some $205 billion toward Bitcoin. Adding to that is another $124 billion which could be made by companies following Strategy’s systematic blueprint to investment in the top crypto.
Treasuries Could Fuel Demand
In Bernstein’s words, some movement, no matter how little, would lead to a great impact. This gigantic flow would amount to $190 billion if just 20% of related firms were to transfer 25% of their treasury balance into an investment in Bitcoin. These firms have very low growth and few compelling investment opportunities. That could make Bitcoin simply look good for capital investment for them.
Currently, public companies already possess approximately 720,898 BTC, which is valued at almost $68 billion. That’s a significant increase from the 1.3% of the total supply of Bitcoin that they had in late 2023. Today, it’s 3.4%. Private companies are not far behind, possessing approximately 398,323 BTC, valued at a little over $37 billion.
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Increasing Interest And Limited Supply
The surge in corporate Bitcoin ownership is occurring alongside evolving regulation and accounting practices. These changes might be facilitating more ease of access for companies to look into Bitcoin with less bureaucratic red tape. Additionally, with fewer coins on the market and easier access to capital, businesses might become the force behind increased demand—and possibly even prices.
Bernstein cites Strategy’s work in this revolution. The company has developed systems and tools that enable it to continue purchasing Bitcoin, even through challenging market periods. Not every company can follow suit, but the framework exists for others to attempt it.
Featured image from Gemini Imagen, chart from TradingView
