TLDRs;
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Alibaba unveils Qwen 3.5, an AI model 60% cheaper and eight times more powerful than its predecessor.
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BABA shares dip slightly as aggressive AI investment pressures near-term profits.
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ByteDance and DeepSeek intensify competition, fueling China’s domestic AI price war.
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Qwen 3.5 gains international adoption, powering Singapore’s national AI program.
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Alibaba (BABA) shares edged lower on Monday as investors reacted to the company’s launch of its latest artificial intelligence model, Qwen 3.5, amid intensifying competition in China’s rapidly growing AI sector.
Alibaba Group Holding Limited, BABA
The stock’s modest decline reflects market caution over the company’s rising investment in AI infrastructure, which, while enhancing long-term growth prospects, has pressured near-term profitability.
Qwen 3.5 Promises Higher Performance at Lower Cost
Alibaba claims that Qwen 3.5 is eight times more capable of handling large-scale workloads than its predecessor, while operating at 60% lower costs. The model introduces “visual agentic capabilities,” allowing it to autonomously perform tasks across desktop and mobile applications, a feature designed to appeal to enterprise users and individual consumers alike.
Benchmark tests show that Qwen 3.5 outperforms leading AI models, including GPT-5.2, Claude Opus 4.5, and Gemini 3 Pro, positioning Alibaba as a strong contender in China’s competitive AI landscape.
Domestic Price War Pressures Margins
The launch comes as Alibaba continues to engage in a domestic AI price war, with rivals such as ByteDance’s Doubao and DeepSeek aggressively rolling out competing models. The company has strategically reduced costs for Qwen models, mirroring a previous 50% price cut for its Qwen3-Max model in late 2025.
These moves are supported by a multibillion-dollar capital investment totaling 380 billion yuan (approximately US$53 billion) over three years in AI and cloud infrastructure. While these investments are fueling growth, they have contributed to a 52% year-on-year decline in Alibaba’s quarterly profits, even as cloud revenue rose 34%.
International Partnerships Drive Adoption
Beyond domestic competition, Alibaba is seeking to expand Qwen’s footprint internationally. AI Singapore, a government-backed initiative, recently selected Qwen to power its national AI program, favoring its strong performance in Southeast Asian languages over competing models from Meta and Google.
In benchmark tests, a 32-billion-parameter Qwen-based model outperformed a 70-billion-parameter Meta-based model, demonstrating Alibaba’s ability to deliver regional-specific AI advantages. Such partnerships could provide a feedback loop to drive paid cloud service adoption, effectively turning AI usage into infrastructure revenue.
Outlook: Growth vs. Profitability
Investors are closely watching how Alibaba balances aggressive AI expansion with profitability. While the Qwen 3.5 launch solidifies Alibaba’s leadership in autonomous AI capabilities, market sentiment is cautious due to the heavy investments required to maintain this edge.
Analysts note that the stock’s current dip is less a reflection of declining demand and more a signal of market adjustment to Alibaba’s long-term strategy, which prioritizes infrastructure build-out and technological leadership over immediate earnings.
As China’s AI race heats up, Alibaba’s approach exemplifies the challenges faced by tech giants: pursuing cutting-edge capabilities and international influence while managing domestic competition and cost pressures. The coming months will reveal whether Qwen 3.5 can translate technical superiority into sustained revenue growth and shareholder confidence.
