TLDRs;
- Uber plans expansion into seven new European countries, aiming to boost delivery revenue over three years.
- European delivery growth fueled by Uber’s strong Q4 adjusted EBITDA and rising profitability.
- Competition heats up as Uber leverages ride-hailing base to challenge local delivery rivals.
- Acquisition of Getir’s Turkish delivery division strengthens Uber’s regional presence and consolidation strategy.
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Uber has announced plans to extend its food delivery operations into seven additional European countries this year, including the Czech Republic, Greece, Romania, Austria, Denmark, Finland, and Norway. The expansion is part of Uber’s broader strategy to strengthen its position in the European delivery market and aims to generate roughly $1 billion in gross bookings over the next three years.
The news comes as Uber recently finalized an agreement to acquire the delivery division of Turkey’s Getir from Mubadala, an Abu Dhabi-based investment firm. This acquisition signals Uber’s intent to consolidate regional delivery operations while leveraging the scale of its ride-hailing ecosystem to cross-promote services.
Profit Gains Support Growth Push
The company’s renewed European push is underpinned by stronger profitability in its delivery business. In the fourth quarter of 2024, Uber’s adjusted EBITDA jumped 53% year over year to $727 million. This increase provides the company with more financial flexibility to fund new market entries without overextending resources.
Uber Technologies, Inc., UBER
Uber has already made significant inroads in Europe. Between January 2022 and December 2025, its market share in the United Kingdom rose from 28% to 38%, while Germany saw a jump from 10% to 26%, according to YipitData. By leveraging its existing ride-hailing user base, Uber hopes to drive adoption in new countries while directly competing with established delivery players like Wolt, owned by DoorDash.
Competitive European Delivery Landscape
Europe’s food delivery sector is characterized by thin profit margins and intense competition, which has led to rapid consolidation across the region. Uber’s strategy combines aggressive market entry with subscription-based incentives like Uber One, offering benefits that cross-promote ride-hailing and delivery services.
Uber will launch services in markets including Austria, Denmark, Finland and Norway during 2026 as part of a push it hopes will deliver an additional $1bn in gross bookings over the next three years. https://t.co/qDZ5KBnF0I pic.twitter.com/IPHaTg0MZN
— Financial Times (@FT) February 15, 2026
This approach is expected to intensify pressure on local delivery operators, who must now compete against Uber’s scale, brand recognition, and integrated service offerings. The company’s financial strength allows it to absorb initial losses while pursuing market dominance.
Consolidation and Strategic Acquisitions
Uber’s acquisition of Getir’s delivery division in Turkey reflects a broader trend of consolidation in the European delivery space. Mature tech platforms are increasingly using their cash reserves and operational scale to expand into adjacent markets, often squeezing smaller, specialized competitors.
By combining organic growth with strategic acquisitions, Uber aims to secure a more significant share of the European delivery market, while positioning itself as a dominant multi-service platform that integrates ride-hailing, food delivery, and loyalty programs.
Market Reaction
Following the announcement, Uber’s stock experienced a slight dip, reflecting investor caution over the costs associated with rapid European expansion. Analysts suggest that while the move positions Uber for long-term growth, short-term expenses and competitive pressures may temper near-term stock performance.
Overall, Uber’s European delivery ambitions demonstrate its focus on leveraging profitability, scale, and acquisitions to maintain a competitive edge, even as the market becomes increasingly consolidated and competitive.
