TLDR
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SRM dives into crypto with a $100M TRON treasury push.
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Staking 365M TRON tokens unlocks big yield potential for SRM.
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A rebrand to TRON Inc. marks SRM’s bold blockchain pivot.
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Justin Sun joins SRM’s team, powering its digital transformation.
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From theme parks to token power—SRM is betting on the blockchain.
SRM Entertainment, Inc. (Nasdaq: SRM) gained traction on Tuesday after advancing its TRON-based digital asset strategy. The company closed the trading session with a modest 0.91% increase to $7.75, following an early surge past $8.75. This move reflects investor interest as SRM intensifies its TRON treasury integration, aiming to strengthen shareholder value.
TRON Treasury Strategy Spurs Growth
SRM has completed a $100 million investment round to support its TRON treasury and strategic roadmap. SRM Entertainment confirmed the successful staking of 365,096,845 TRON tokens through JustLend, enhancing its yield potential. The staking process allows SRM to generate up to 10% annual returns by combining TRON energy renting and standard rewards.
SRM Entertainment, Inc. (Nasdaq: SRM) announced the completion of its $100 million TRON treasury strategy deployment. The company has staked 365,096,845 TRX on JustLend to earn up to 10% annualized returns, combining staking rewards and energy rental income.…
— Wu Blockchain (@WuBlockchain) June 30, 2025
The company seek to build long-term digital asset value by aligning with TRON, a leading blockchain for stablecoin transactions. TRON supports efficient, low-cost transfers and hosts over $80 billion in dollar-based stablecoins. SRM’s increased involvement with TRON is expected to support ongoing growth as global demand for blockchain use rises.
SRM boosts both its digital footprint and potential cash flow for future dividends. This aggressive strategy is part of a broader transformation that includes rebranding efforts and leadership expansion. SRM aims to transition its identity and operations to reflect a stronger focus on blockchain-driven models.
Leadership and Rebranding Reflect New Direction
SRM Entertainment has appointed Weike Sun as chairman of its Board of Directors to help guide its evolving blockchain strategy. TRON blockchain founder Justin Sun has joined SRM’s strategic advisory board to provide direction. These leadership moves signal a commitment to the TRON ecosystem and blockchain innovation.
SRM intends to change its corporate name to TRON Inc., pending regulatory approvals. This rebranding initiative is designed to better reflect its digital asset direction and TRON-based focus. The new name will also signal to stakeholders that the company is moving beyond traditional merchandise.
These updates come amid broader changes in SRM’s business model, which now includes staking, digital treasury management, and potential dividend payouts. SRM continues to hold strong partnerships in the theme park merchandise sector. It’s growing interest in blockchain with TRON becoming a key pillar of its future operations.
TRON Integration Enhances Shareholder Value
The TRON blockchain offers SRM faster transaction speeds and lower fees than other networks, including Bitcoin and Ethereum. SRM leverages these strengths to optimize the performance of its treasury and digital asset management. The integration is timely, as global blockchain adoption trends favor TRON’s capabilities in cross-border transactions.
TRON’s ecosystem supports smart contracts, making it ideal for SRM’s staking and treasury initiatives. With over $80 billion in stablecoin activity, TRON provides the scale SRM needs to grow its digital presence. The network’s reliability allows SRM to plan for consistent returns through staking and energy rentals.
