TLDR
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PRE stock jumped 23.3 percent after a $20 million Bitcoin purchase
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Company plans to expand Bitcoin holdings and earn yield on it
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Crypto veterans from OKEx and Kraken joined the leadership team
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2025 revenue forecast raised to $80 to $100 million with profit expected
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Bitcoin payments will be added to Prenetics health platforms
Prenetics Global Limited (PRE) surged 23.30% on June 18, closing at $9.26 after a $1.75 jump. The stock showed early volatility but maintained steady gains throughout the session.The company later declined 2.48% in after-hours trading, falling to $9.03 despite earlier momentum.
Prenetics Global Limited (PRE)
Bitcoin Purchase Marks Start of Treasury Shift
Prenetics completed a $20 million Bitcoin acquisition equivalent to 187.42 BTC via Kraken’s custody platform. The move signals a fundamental shift in capital allocation, with plans to increase holdings over time. The treasury strategy mirrors those adopted by companies like MicroStrategy and Metaplanet.
The company indicated that it will allocate a majority of its balance sheet to Bitcoin moving forward with broader goals in digital health and asset convergence. The firm expects the strategy to support long-term value creation through diversified treasury management.
Prenetics plans to deploy advanced alpha-generating strategies on its holdings. These include lending, structured products and institutional-grade yield solutions. The company aims to implement dynamic Bitcoin management, moving beyond simple holding practices.
Key Appointments Enhance Digital Asset Oversight
Andy Cheung, former OKEx COO, has joined Prenetics’ Board of Directors. Cheung brings over a decade of crypto experience managing billions in digital assets daily. His appointment adds operational insight to guide the company’s evolving treasury strategy.
Tracy Hoyos Lopez, Kraken’s Chief of Strategic Initiatives, also joins the advisory team. Known for her regulatory influence and experience with high-profile crypto initiatives, Lopez strengthens legal and political navigation capabilities. Her role includes supporting Bitcoin adoption across operations.
Raphael Strauch, founder of TOKEN2049, joins to offer global network access and strategic advisory support. His inclusion provides an institutional perspective and industry-leading connections. The advisory team now reflects deep crypto industry expertise across regulation, operations, and institutional investment.
Business Momentum Supports Bold Digital Asset Plans
Prenetics raised its full-year 2025 revenue forecast to between $80 million and $100 million. It expects profitability by Q4 2025, led by substantial subscription-based revenue from its IM8 Health platform. The unit achieved a $50 million ARR with over 55,000 customers and a 91% subscription rate.
The company also operates CircleDNA and Europa, expanding its reach in genomic testing and nutrition. Global distribution now spans 31 countries, demonstrating consistent product demand. These brands form the foundation for revenue growth alongside the digital asset strategy.
Prenetics maintains over $117 million in total liquidity, combining cash, Bitcoin, and short-term assets. Its $66 million in cash reserves and debt-free status support financial flexibility. The company holds a 35% stake in Insighta, valued at $70 million based on Tencent’s investment.
Integration Plans Expand Crypto Use Across Operations
The company will soon accept Bitcoin payments across IM8 Health and CircleDNA. This initiative creates an internal ecosystem connecting treasury and consumer payments. It also positions Prenetics to benefit from rising digital asset adoption in retail health platforms.
Operational integration will offer customers new payment options while reinforcing Prenetics’ blockchain alignment. The seamless connection between asset holding and utility differentiates it from passive treasury strategies. Management considers this essential for long-term scalability. Prenetics focuses on execution. It aims to become a leading example of healthcare-digital asset convergence. The firm plans ongoing expansion across both sectors in the coming quarters.
