Many beverage and food brands are trying to experiment with the cryptocurrency area these days. Moreover, they manage to succeed in their campaigns as people are delighted and enthusiastically support the idea. In this article we invite you to take a look at some of the most fascinating examples.
Let’s start with the world’s most famous brand, Coca-Cola. In the summer of 2021, this sugary beverage giant launched its own Ethereum-based NFT collection. Coca-Cola partnered with Tafi, a virtual content company, to bring a pixelated version of the classic Coke vending machine from 1956 back to life. There were also some other items among these NFTs, such as a Coca-Cola friendship card, a bubble jacket that can be worn in the Decentraland game, and a sound visualizer featuring classic Coca-Cola sounds.
In autumn 2021, in honor of the 31st anniversary of McDonald’s existence in China, it was decided to release 188 NFTs that were based on the Conflux blockchain. These tokens are called Big Mac Rubik’s Cube because they were built based on the 3D structure and design resemblance of McDonald’s headquarters in Shanghai, China. These NFTs were distributed to the restaurant’s customers and employees on the day the company celebrated its 31st anniversary.
In turn, in France, McDonald’s branches decided to release NFTs represented by 20 images of 5 dishes of their restaurants. The NFTs were raffled between subscribers on social networks.
In the US, NFTs were created in honor of the 40th anniversary of the McRib burger. The distribution of these tokens began on November 1, 2021 on Twitter.
Burger King Crypto
Burger King also did not stay away from NFT fever.
At the end of September 2021, Burger King announced the launch of the Real Meals NFT raffle campaign. In order to distribute tokens, the network has placed QR codes on more than 6 million food boxes. These codes should give customers access to digital collectibles.
Also from November 1, 2021, Burger King promised to distribute almost $2.5 million in crypto over 3 weeks (20 Bitcoins, 200 ETH, and 2 million Dogecoins).
Approximately one out of 10 thousand clients of the network will receive 1 ETH, and one out of 100 thousand clients will be lucky enough to receive a whole Bitcoin, most clients will receive Dogecoin. In order to receive the cryptocurrency, customers have to download the Burger King mobile app or go to BK.com and register as a member of the special program. Then it is necessary to make a purchase for $5 using “My code”. After this, the user will receive an e-mail with instructions on how to win crypto in the Robinhood mobile app.
Of course, the $ 2.5 million cryptocurrency giveaway made a lot of buzz among customers and foodies alike.
The Pringles сorporation decided to amaze everyone by creating as NFTs the virtual flavor that has never been tasted. It is called CryptoCrisp. The NFT is an animated Pringles gold jar. This type of Pringles is already available to customers on Rarible (the platform for NFT auctions).
It’s amazing that giant corporations that have been operating in the physical world for decades now have found a way to implement technologies such as cryptocurrencies into their businesses. Thus, they certainly raise the demand for their products. Connoisseurs and fans can buy a piece of culture and save it as a keepsake, or vice versa, earn crypto by eating delicious burgers in their favorite restaurant.